Although the concept is popular and effective, but still it is advisable to parent brands to stay cautious while lending a trademark or business idea. A thorough market-survey always proves helpful for businesses to expand via this concept. At times successful players become overconfident and lend brands without doing any research. Marketing reports have suggested that such shallow decisions cause huge losses for firms in terms for capital and brand equity. An established player should find out whether his idea has enough popularity in consumer market. Franchise India companies are means that help brand lenders and brand borrowers to come together. They act as a platform where businesses can register themselves. The ones who wish to lend their brands will find on this platform a pool of borrowers who want to join established players.