Ronald Burgundy would have been proud of Jack Kyriazakos’ collection of suits during the year of 1975. The year he gave birth to his gourmet coffee bean manufacturing empire. Brazilian Canadian Coffee Co. is proudly based in Toronto but also serves the USA. Because of ease of access to your morning café noir, you may be unaware of the impact this beverage has had on religion, business, and history in general during it’s early days. This story begins in Harar, Ethiopia where the plant is thought to have been discovered. Then from the 1500’s to mid-1600’s, consumption of this beverage was exclusively a Muslim thing to do. Being primarily consumed during work on theological and scientific research. It took a while for the local European clergy to get over themselves and stop condeming this Islamic “bitter invention of Satan”. So, instead of wanting to start their day alert and energized, they prefered to hide their closet alcoholism with beer and wine as “part of this balanced breakfast”. Which is made all the more hilarious in light of the modern social stigma of daytime drinking. Or at least until Alan Jackson and Jimmy Buffett commented on the matter with a country twang in “It's Five O'Clock Somewhere”. Making drinking alcohol early in the day morally ambiguous. What is it with country music’s obsession with alcohol anyway?