Site visitors will be enriched by well researched and relevant content impacting the continent of Africa, in the Across the Continent section and have the option of more specific news on the Horn of Africa. The audience is mainly non-Ethiopians and the Ethiopian Diaspora living abroad interested in getting relevant and timely content. The contents are carefully chosen to not be offensive to anyone, but empowering for those that are interested in news, health, and business sectors. The travel section of the site brings to light unique and high interest tourism opportunities for all to enjoy in this growing part of the world.