Meticulously crafted satirical essays with liberal use of images and .gifs to advance the comedic narrative. Politics and social issues are common targets, though sometimes posts are rooted entirely in the absurd. Posts are as a rule short enough to be read in about 5 minutes, and the reader is never presented with a "wall of text." Rather, there will be a handful of well-crafted sentences followed by a carefully selected image or gif. It is the assumption of the author that the reader will not likely be interested in investing hours to get a laugh, when there are millions of other sites on the web.