Marketing and Advertising
If a tree falls in the forest, and no one’s around to hear it, does it make a sound? It does if that tree has good marketing. Even if you build that proverbial better mousetrap, the masses won’t beat a path to your door if no one has told them what you’ve achieved and why it’s important to them. That, in a nutshell, is the job of a marketing and advertising professional.
Whether you’re a worldwide shoe manufacturer with offices in New York and factories in Asia or a one-man neighborhood lawn mowing service, marketing and advertising is a must. There are numerous ways to build awareness about your product or service, each one tailored to a specific budget and audience. The links, resources and websites listed in the Marketing and Advertising subcategory of our Business directory are designed to arm you with the tools that you need to spread the word about your business. Getting the most out of your marketing dollars is a matter of choosing the right professionals and agencies who offer the best services for your business. Which marketing strategy will net you the most return depends on a number of factors, so take time to investigate your options. From direct marketing to mailing lists and Internet marketing and conferences, the links to the left will fill you in on all the vital details.