Women have been particular about how they care for their skin for decades. There have been hundreds of brands of face wash, makeup and lotion on the market that are targeted directly at women of different races and ages. Millions are spent each year trying to convince these women that one specific skin care product is better than all the others. What is interesting in the last decade is that large companies that produce skin care products now focus on men as well. The metro sexual male has become extremely common in the 21st Century and they are men who care a great deal about grooming, personal hygiene, appearance and skin care. These men make up a large enough part of the population that they have skin care products catered to them. The saying has always been that beauty lies in the eye of the beholder and that remains true to this day – especially when it comes to skin care. Both men and women are aware that appearances do matter and that your face is the most important part of that appearance. No matter what we do our face is in clear view and taking care of it needs to begin early or we can suffer the consequences as we grow older. In our directory on skin care we publish information on skin care products, techniques, philosophies and even herbal remedies. Regardless if you are male or female, skin care is important.