Website for company that specializes in improving mindsets, attitudes and work habits of student athletes and their parents. Consultations are received by skype, phone and in person. Company services clients worldwide. Our motto is Destroying Extremely Negative Habits, Attitudes and Mindsets. Company is founded by Derek Denham who is a former sports columnists, founded playmakers university, and co-produced a docu-reality series based on NFL Wide-out Braylon Edwards. In the last two years he assisted over 20 student athletes win scholarships. His passion is helping student athletes achieve their goals on the court, the field, and in life. After providing advice to many of his family and friends on how to improve their student athletes performance, he realized that the first step was to focus on the mental aspect of training.