You can flip open a newspaper everyday in any town and find the personals section. The personals allow people to sell themselves to others in an effort to meet new friends and potentially significant others. The traditional personals ad has been replaced however with the emergence of online dating websites. These online dating websites are essential personals ads but in a way that is much more inviting and, for lack of a better word, personal. Instead of spending a ton of money on an ad that may run once in a newspaper you have the ability to pay a relatively small monthly fee to create a profile and allow others to find you and converse with you based on common interests. Websites like Match.com and eHarmony have become companies with revenues in the hundreds of millions due to the need society had for such an innovative way to reach others. For a long time personals were easy for people to laugh at who could not understand why if they were able to find someone in a traditional way that others could not. With the emergence of these new online personals there are now so many success stories that it is tough to laugh at something that has been so important to so many. In our directory on personals we will tackle the history of traditional personals all the way up to the emergence of online dating sites and forum chatting on the Internet.