Children are just as unique as their parents. For them, making decisions in the best interest of their child is something very personal. There are principles everyone agrees on to educate their children, but the right way often varies depending on the situation. Our role is to provide parents with the information they need to make decisions on a daily basis as educators. We believe that toddlers are winners on all fronts when their parents have access to the best scientific information, both on how to educate a child and on their health and development. We vulgarize this information in a language accessible to all parents. We work with the best experts in Canada and follow a rigorous quality control process that allows us to deliver trusted content. We do not tell parents what to do, but we give them information and advice to implement the different strategies. We believe that parents are best placed to make decisions about their children based on their values, lifestyle and personal experiences.