Loyalty Program is a blog which provides information and boosting tips for customer loyalty programs including airmiles, tesco clubcard and nectar. It is based on loyalty schemes in the UK and the site is written in English. The aim of the site is to help consumers make the most of popular loyalty programs through two main focuses. The first focus is to maximise the number of points they are generating by stimulating demand. The second is providing advice which helps consumers get the best return on the points they do generate. In a nutshell, the blog aims hopes to help people learn to get the most out of the loyalty programs they are signed up to.