Heaps web design was formed with the idea in mind of a web designer who costs no more than a do it yourself website. This would be possible by the customer allowing Heaps to create directories of which advertising can be placed. This would benefit both Heaps web design and the customer as Heaps would having income from advertising and the customer would benefit from a special directory for their particular industry with quality links. Other website companies insisted on charging high initial set up fees of which Heaps web design had abolished and only charged a small monthly fee instead. This would also allow for updates and maintenance of the customers website.