MarcomMetric is an independent online platform that uses academia and case studies to shed light on the latest trends and insights in digital marketing, communications and metrics. This website is based on a blog which is facilitated by social media in order to build a relevant online community. This independent online platform aspires to inspire its readers to socialise and share knowledge. Three steps are vital in order for this concept to succeed in doing so, namely identifying relevant key trends and analyse them from both academic and practical perspectives; taking a holistic approach including pros and cons for various stakeholders; and integrating the blog with social media to ease knowledge sharing and accessibility.